Archive for Marketing
ACT eMarketing Announcement
ACT has a new eMarketing product. This feature has been added to ACT v16 Service Pack 1. It has an easy-to-use template editor so you don’t have to be a graphics wizard to product nice looking marketing campaigns. You can create, send, and track professional campaigns that reach customers and prospects with the right […]
KPI’s – What do they mean to you?
In an interesting dialog last week, KPIs, or key performance indicators, were the topic but it occurred to me during the discussion that it meant different things to the participants on the call. That inspried me to write this blog article. What do KPI’s mean? And what do they mean to you and your organization. […]
Swiftpage Connect and Internet Explorer 11
Here’s another one of our “We love your tips” posts. I have now helped two clients resolve this issue so I thought – hm – let me turn it into a blog article. By now, I think everyone knows I adore the Swiftpage eMarketing tool. It’s what I use for my marketing campaigns and I have […]
Calling leads – when do you stop calling? It Depends.
Recently, I read a great article talking about calling prospects. The main point of the article was that not all leads were equal – you needed to mix it up when reaching out to potential clients. One of the questions people often ask is how many times should a prospect be called before you […]
Setting up an Event – some tips to help make it a success
Ever wanted to put together a dog and pony show to demonstrate your services and products? Of course. Did you think it would take lots of time and money? You would think that setting this up would probably be a major undertaking that would be a huge time-drain. I thought so as well. The first […]
Twitter Analytics – who knew
A client called and asked me about Twitter ads. He wanted to know if they were worth the investment. I told him I hadn’t looked into it yet and set out to find out what I could for my own benefit as well. Along the way, I discovered something nifty and free. But really really […]
Letting employees use social media – opportunity or Pandora’s box
This week I had an interesting conversation with a client. They know we, as a business, are active on social media and are seeing benefits. My customer has been dabbling in the space for a while but is finding it too hard to keep up with the effort and is considering allowing their employees to […]
Gathering Ideas for Blogs and Social Media – Information Ninja tips
For the past two years I have been increasing my involvement in social business. In the process I also kicked up the amount of blog articles I write. When we switched our website to a WordPress engine, it made sense to keep blogging current. And it has worked in increasing the amount of traffic to […]
Using Google forms – Roll your own surveys
Google Drive is the new “Google Docs” where you can store and share spreadsheets, documents, PDFs, etc. One of the options I bet you haven’t tried or noticed is the ability to create forms. These forms can be used to capture information that can be sent or stored on a spreadsheet. Surveys are a good […]
The changing world of Sales and Marketing
A few months ago I had a great lunch with a friend here in town who owns a marketing firm that has a particular emphasis on social media. One of the things we discussed is the changing face of marketing. What is also changing is the role of sales and salespeople. My company is really starting to […]