Archive for Marketing

Staying nimble when business changes

Back in 2009 I wrote a blog article about staying nimble in a bleak economy.  It is sad to note that we are still in that environment.  That made me think it was time to revisit this post and see what had changed.  Interestingly, not much.  I’ve added a few new items, but here is […]

Finding and keeping Clients

Boy, times are tough.  Companies are hurting and I’ve been working with a lot of clients recently who are looking for creative ways to find new or keep existing clients.  These clients all have customer databases and are trying to figure out ways to mine the data and go after any low hanging fruit.  They […]

Lumpy mail – getting your marketing material opened

Several years ago I attending a marketing conference and the speaker talked about Lumpy mail.  Getting your message to clients is getting harder and harder so I am rethinking this idea for my own marketing tasks. Ever get an envelope that felt like it had something other than just paper inside?  What did you do? […]

Mining Sage ACT eMarketing Data

I love Sage ACT’s eMarketing feature.  It is a plugin that allows me to use the Swiftpage email blast and survey service. I can send out mass emails and ensure that none get delivered to people who have opted out of my emails AND (this is the good part) know that they have indeed received, […]

Ask the 5 W’s when deciding on a CRM

When thinking about the right CRM ask the 5 “w’s” questions: Where are you going to use it, Why are you using it, When will you use it, What will you write about and Who is your audience. 1. Where – if you are selling GPS equipment to combine owners and you are outstanding in […]

Not seeing the forest for the trees

Everyone we talk to recently is still lamenting about how bad the economy is and how hard they are struggling to get in new business.  We are in the same boat.  So, it is important to us to do everything we can to get in new leads and quickly react to them.  In addition, we […]

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