Archive for Sales

Pain or Passion – Keys for Nurturing Customer Relationships

It’s hard to come up with fresh materials for social media. Every weekend when I plan out my tweets for the week, I’ve settled on having a general theme. It helps me gather material and puts a focus on things that come up spontaneously throughout the week. As I have said before, life in general […]

Set your CRM up for success

I’ve been working with a client recently and we’re getting ready to upgrade their Act! As part of the project, I asked my client what was their defined sales process.  And I got the answer I was actually expecting. There was none. Most of the sales reps had been selling this product line for years. […]

CRM – It’s All About Relationships

Successful businesses have figured out how to use their Customer Relationship Management (CRM) system to foster relationships with prospects and clients. Building these meaningful relationships starts with: Learning about your clients – professionally and personally through dialogue and on social media Adding pertinent data to your CRM And, finally, taking action Here are six ideas […]

Got a CRM? Use it for goodness sake!

I recently worked with a client who had a CRM at their organization but they were using it as a glorified rolodex.  When I asked them why they had not taken the product to the next level, they asked me why should they? They wanted to know the benefits. Keeping track of your customers is […]

Do you practice good CRM?

CRM. What is it? First off, it’s an acronym – Customer Relationship Management.  But far beyond that it is a methodology and set of business tools and practices to know your customer.  It helps answer the important questions.  Do they need anything? Are they happy with  what is going on with your services or products? […]

Fast Tip Friday: Ask for referrals

Yesterday I was once again reminded of something I read in a book by Dale Carnegie: “91% of customers say they give referrals yet only 11% of salespeople ask for them.” One of my clients said they were really happy with what we had done and that they were going to refer us to their business […]

Spring is a time to clean your data

Spring is in the air and it’s time for some spring cleaning.  How often do your scrub your contact lists? How often do you check for duplicates and merge them? If you are like most people, not often enough. That’s not surprising.  We all get caught up in our day to day work schedules so […]

Are your customers really wanting that cold call?

Over the past year, I have been reading a lot of articles about how social media is changing the world of sales. What has been happening recently is I’m actually seeing this in action. A couple of my clients decided to survey their customers to ask them how they preferred to be contacted for sales […]

Which social media platform is best for marketing your product?

There are so many social media choices for marketing, that it can be challenging to know which is the best avenue for your product. What’s the answer? Well it depends. If your market is 18 to 29 year olds, with average annual incomes of less than $50k, then Instagram is the place to market your […]

Friday Did you Know – Lookup ANY fields in ACT

We’re starting a weekly “Friday Did you Know?” blog  that we hope you find helpful.  Sometimes a quick tip that we “assume” everyone knows is not so well known.  It’s the classic don’t assume action.  Here’s this week’s post. A really nice trick that has been part of the ACT CRM forever is the ability […]

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