Archive for Sales

Do you practice good CRM?

CRM. What is it? First off, it’s an acronym – Customer Relationship Management.  But far beyond that it is a methodology and set of business tools and practices to know your customer.  It helps answer the important questions.  Do they need anything? Are they happy with  what is going on with your services or products? […]

Fast Tip Friday: Ask for referrals

Yesterday I was once again reminded of something I read in a book by Dale Carnegie: “91% of customers say they give referrals yet only 11% of salespeople ask for them.” One of my clients said they were really happy with what we had done and that they were going to refer us to their business […]

Spring is a time to clean your data

Spring is in the air and it’s time for some spring cleaning.  How often do your scrub your contact lists? How often do you check for duplicates and merge them? If you are like most people, not often enough. That’s not surprising.  We all get caught up in our day to day work schedules so […]

Are your customers really wanting that cold call?

Over the past year, I have been reading a lot of articles about how social media is changing the world of sales. What has been happening recently is I’m actually seeing this in action. A couple of my clients decided to survey their customers to ask them how they preferred to be contacted for sales […]

Which social media platform is best for marketing your product?

There are so many social media choices for marketing, that it can be challenging to know which is the best avenue for your product. What’s the answer? Well it depends. If your market is 18 to 29 year olds, with average annual incomes of less than $50k, then Instagram is the place to market your […]

Friday Did you Know – Lookup ANY fields in ACT

We’re starting a weekly “Friday Did you Know?” blog  that we hope you find helpful.  Sometimes a quick tip that we “assume” everyone knows is not so well known.  It’s the classic don’t assume action.  Here’s this week’s post. A really nice trick that has been part of the ACT CRM forever is the ability […]

Clients by Zipcode – a Work Smarter not Harder tip

Once again I showed a tip to a sales rep that is so simple but so effective.  The application we are using is ACT, but this could be done with any CRM. We were going over his processes and were discussing how to make his sales calls more effective.  Lately, we are spending quite a […]

KPI’s – What do they mean to you?

In an interesting dialog last week, KPIs, or key performance indicators, were the topic but it occurred to me during the discussion that it meant different things to the participants on the call.  That inspried me to write this blog article. What do KPI’s mean? And what do they mean to you and your organization. […]

Swiftpage Connect and Internet Explorer 11

Here’s another one of our “We love your tips” posts. I have now helped two clients resolve this issue so I thought – hm – let me turn it into a blog article. By now, I think everyone knows I adore the Swiftpage eMarketing tool.  It’s what I use for my marketing campaigns and I have […]

Calling leads – when do you stop calling? It Depends.

Recently, I read a great article talking about calling prospects.  The main point of the article was that not all leads were equal – you needed to mix it up when reaching out to potential clients.   One of the questions people often ask is how many times should a prospect be called before you […]

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