Archive for Social CRM

Pain or Passion – Keys for Nurturing Customer Relationships

It’s hard to come up with fresh materials for social media. Every weekend when I plan out my tweets for the week, I’ve settled on having a general theme. It helps me gather material and puts a focus on things that come up spontaneously throughout the week. As I have said before, life in general […]

Saying Thanks on Social Media

Our newsletter theme this month is giving thanks (appropriate with November right around the corner). Each of us was challenged to create an article about gratitude, thankfulness, and how to say we appreciate our customers. Since I love social media, I decided to focus on that and how it can help you engage your customers […]

Are your customers really wanting that cold call?

Over the past year, I have been reading a lot of articles about how social media is changing the world of sales. What has been happening recently is I’m actually seeing this in action. A couple of my clients decided to survey their customers to ask them how they preferred to be contacted for sales […]

ROI – it’s not just about money

When you hear the term ROI, I am betting you are thinking money.  When I buy this stock, what will be my return.  If I invest in a business, will I get my money back. According to Wikipedia, ROI, or Return on Investment “is the concept of an investment of some resource yielding a benefit to the […]

Gathering Ideas for Blogs and Social Media – Information Ninja tips

For the past two years I have been increasing my involvement in social business.  In the process I also kicked up the amount of blog articles I write.  When we switched our website to a WordPress engine, it made sense to keep blogging current.  And it has worked in increasing the amount of traffic to […]

Ask the 5 W’s when deciding on a CRM

When thinking about the right CRM ask the 5 “w’s” questions: Where are you going to use it, Why are you using it, When will you use it, What will you write about and Who is your audience. 1. Where – if you are selling GPS equipment to combine owners and you are outstanding in […]

The Changing World of Sales

Last week, I had a great lunch with a friend here in town who owns a marketing firm that has a particular emphasis on social media.  One of the things we discussed is the changing face of marketing.   What is also changing is the role of sales and salespeople. That gave me the idea for […]

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