Archive for Social Media

Saying Thanks on Social Media

Our newsletter theme this month is giving thanks (appropriate with November right around the corner). Each of us was challenged to create an article about gratitude, thankfulness, and how to say we appreciate our customers. Since I love social media, I decided to focus on that and how it can help you engage your customers […]

Are your customers really wanting that cold call?

Over the past year, I have been reading a lot of articles about how social media is changing the world of sales. What has been happening recently is I’m actually seeing this in action. A couple of my clients decided to survey their customers to ask them how they preferred to be contacted for sales […]

Which social media platform is best for marketing your product?

There are so many social media choices for marketing, that it can be challenging to know which is the best avenue for your product. What’s the answer? Well it depends. If your market is 18 to 29 year olds, with average annual incomes of less than $50k, then Instagram is the place to market your […]

Information Theft – when is it not cool to copy words

A client of mine called me last week concerned about some of his information showing up on a competitor’s blog. When we looked at the article, it was very apparent that entire paragraphs had been copied and used in the blog. This indeed was plagerism and he called me for advice on his next steps. […]

What does CRM mean to you?

CRM. We have all heard that term by now. To many it means having a process in place to manage customer relationships. To others it is a tool. To me, it’s all of the above. But before you can define what CRM means to you, you need to have an end goal in mind. What […]

ROI – it’s not just about money

When you hear the term ROI, I am betting you are thinking money.  When I buy this stock, what will be my return.  If I invest in a business, will I get my money back. According to Wikipedia, ROI, or Return on Investment “is the concept of an investment of some resource yielding a benefit to the […]

Twitter Analytics – who knew

A client called and asked me about Twitter ads. He wanted to know if they were worth the investment.  I told him I hadn’t looked into it yet and set out to find out what I could for my own benefit as well.  Along the way, I discovered something nifty and free.  But really really […]

Letting employees use social media – opportunity or Pandora’s box

This week I had an interesting conversation with a client. They know we, as a business, are active on social media and are seeing benefits.  My customer has been dabbling in the space for a while but is finding it too hard to keep up with the effort and is considering allowing their employees to […]

Gathering Ideas for Blogs and Social Media – Information Ninja tips

For the past two years I have been increasing my involvement in social business.  In the process I also kicked up the amount of blog articles I write.  When we switched our website to a WordPress engine, it made sense to keep blogging current.  And it has worked in increasing the amount of traffic to […]

Tenacity – the art of sticking to your guns.

Tenacity. What a great word. According to Webster, it means “the quality or state of being tenacious.” And Tenacious means, according to Webster, yet again, this: a : not easily pulled apart b : tending to adhere or cling especially to another substance c : persistent in maintaining, adhering to, or seeking something valued or […]

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