Martech. Say what?

By Patricia Egen • February 18th, 2019

With v21, Act by Swiftpage released a new product called Act Marketing Automation (called AMA for short). Ok, cool. Now what?

Here’s why you care. Martech.

Martech, what is that you say. It’s the cool new buzz word for something we all want – a way to automate our marketing processes so we can go do what we do best – our business. It stands for Marketing Technology and it’s basically anything you use to reach your customers – using technology.

It could be as simple as an email marketing tool like Swiftpage and Act eMarketing, Constant Contact or Mail Chimp. Now let’s kick it up a notch to products like Hubspot and Marketo where they take the email piece of it and add “smarts” and build automated campaigns.

Imagine an email blast going out and instead of you waiting on replies to send the next email, one goes out automatically. Or even better, an activity is put on your calendar to call the person who opened your email 7 times. Or…a visitor to your website sends in a “please call me I want to talk” form and they get added to your CRM, a reply thanking them is sent back, and an Opportunity is opened in your CRM? All without you doing anything except your normal daily job. Unless of course it is to respond to these items. If that’s the case, you may need to look for something else to do.

Have we got your attention now? We thought so.

TechTarget says: “Martech is the area of customer relationship management (CRM) concerned with creating, managing and using digital tools that make it possible for marketers to automate tasks and make data-driven decisions. An important goal of Martech is to help marketers find and nurture customers, personalize customer interaction and measure the effectiveness of campaigns.”

This is exactly what the new Act Marketing Automation (AMA) from Swiftpage does. It is now something you and your organization need to consider to add to your marketing arsenal. We live in a digital age. The customers are a lot more savvy. They are looking for slick marketing pieces, sent often, that they can read on their phones during dinner. I know. Sounds sad. Have you been to a restaurant lately. Quiet, aren’t they. Your organization can leverage that and reach that young crowd to look at your product or service. It’s the new frontier.

We are now helping clients implement AMA and can help you as well. Whether you do this by yourself or work with a marketing agency we can help get this automation in place. Rather than sit back and watch the competition get with the program, let us help you move ahead of them.

More information can be found on these great sites:

https://searchcrm.techtarget.com/definition/martech-marketing-technology
https://www.act.com/products/marketing-automation

A Beginner’s Guide to MarTech


https://www.forbes.com/sites/forbescommunicationscouncil/2018/04/27/the-origin-of-the-martech-stack-and-how-to-build-one-that-drives-growth/#5fdf242f4524

 

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