ROI – it’s not just about money

When you hear the term ROI, I am betting you are thinking money.  When I buy this stock, what will be my return.  If I invest in a business, will I get my money back. According to Wikipedia, ROI, or Return on Investment “is the concept of an investment of some resource yielding a benefit to the […]

Lumpy mail – getting your marketing material opened

Several years ago I attending a marketing conference and the speaker talked about Lumpy mail.  Getting your message to clients is getting harder and harder so I am rethinking this idea for my own marketing tasks. Ever get an envelope that felt like it had something other than just paper inside?  What did you do? […]

The Changing World of Sales

Last week, I had a great lunch with a friend here in town who owns a marketing firm that has a particular emphasis on social media.  One of the things we discussed is the changing face of marketing.   What is also changing is the role of sales and salespeople. That gave me the idea for […]