Act! Marketing Automation

Act! Marketing Automation

Act! Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth.

Marketing automation refers to the technology or software that allows business to harness the prowess of smart and automated workflows to enhance productivity and deliver better prospect and customer experience. Moreover, using state-of-the-art marketing automation software, you can get a panoramic view of prospect activity (by integrating it with your CRM), recognize the hottest leads and prioritize them, deliver a personalized customer experience and generate actionable insight from data to make prudent business decisions.

The aforementioned is precisely why around 49% of companies are using marketing automation with the numbers increasing with every passing day.

Unlike email automation systems which only offer basic/bulk emailing features, marketing automation tools offer a wide variety of advanced features. Let’s take a look at some of the most popular ones:




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