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5 Most Compelling Reasons to Clean up your Act!

Clean Up Your Act!

Is your Act! database teeming with duplicate records and outdated information?  When you send a mailing, do you have to spend time cleaning up addresses?  Do you have high bounce rates on marketing emails? If so, you are not alone.  Below are the most compelling reasons to clean up your Act! database.

  1. Accurate information: A clean CRM database ensures that customer information is accurate, up-to-date, and complete. This can help businesses make informed decisions and provide better customer service.
  1. Improved productivity: A clean CRM database helps sales and marketing teams work more efficiently by providing accurate and relevant information. This can improve productivity and reduce the time spent searching for information.
  1. Better communication: A clean CRM database helps businesses communicate more effectively with customers by providing accurate contact information and communication history. This can help businesses build stronger relationships with customers and improve customer satisfaction.
  1. Cost savings: A clean CRM database can help businesses save money by reducing the time and resources spent on data entry, data cleansing, and data maintenance.
  1. Compliance: Keeping a clean CRM database helps businesses comply with data protection regulations, such as GDPR or CCPA, by ensuring that customer data is accurate, relevant, and up-to-date.

A clean CRM database is essential for businesses that want to improve customer relationships, drive growth, and reduce costs. By keeping your Act! database clean, you can save time, make better business decisions, and provide better customer service.

If your Act! database is in need of a little TLC, Patricia Egen Consulting can help! For the Do-It-Yourselfer, we sell add-on tools to make quick work of eliminating duplication, cleaning up field data, and normalizing data between company and contact records. Get started with our Best Seller Pack which includes the Duplicate Remover Wizard Expert and Company Wizard Plus tools. You can check those out in our online store

If you’re more interested in a “Do-It-For-Me” solution, our team can take care of your needs. We offer services such as database analysis, data cleansing, and data migration. We can also provide customized training to help users better manage your Act! database and prevent future data issues. Reach out to us to set up a call and/or get a quote on our services.


Patricia Egen Consulting, LLC

803 Creek Overlook, Chattanooga, TN 37415
Main office: 423-875-2652 • Arizona office: 480-788-7504 • Florida office: 754-300-2827