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Last week, during my 3rd Act! Deep Dive, I talked about finding "gems" of data in your database and then taking actions on them. It reminded me that I had written an article years ago about this topic. When I went and found it I realized it's still relevant and I've resurrected for a blog post today.
This is the article with a few modifications to bring it current.
In the past I have written articles and blog posts talking about drilling down into your customer data. No matter