If you’re new to Act! or are looking to add e-marketing to your Act! subscription, you might find navigating the charts and marketing materials for the new Growth Suite and Act! Marketing Automation a little confusing. As Act! business partners and consultants, it’s our job to help our clients make the best decision for their needs. Here is how I break it down... Do you just want to send out marketing email (newsletters, announcements, etc.), track clicks, opens and opt-outs all within Act

With v21, Act by Swiftpage released a new product called Act Marketing Automation (called AMA for short). Ok, cool. Now what? Here's why you care. Martech. Martech, what is that you say. It's the cool new buzz word for something we all want - a way to automate our marketing processes so we can go do what we do best - our business. It stands for Marketing Technology and it's basically anything you use to reach your customers - using technology. It could be as simple as an email marketing tool

You have probably been hearing quite a bit about GDPR - the European General Data Protection Regulation. What you may not realize is if you have European contacts that you interact with and store their data, you need to understand how that can potentially impact you via heavy fines. The biggest point of GDPR is protection of personal data - at a much deeper level than is practiced in the US. An individual is in control of their data - not the other way around, even to the point where they should

Was building a marketing plan one of your New Year’s resolutions but you just can’t seem to get started? Setting up a marketing plan or even a single campaign is not something to be taken lightly. There are many moving parts that need to be addressed. But let’s talk about a few basics that should help you keep it as simple as possible and get you started.   You know you receive messages that have nothing remotely to do with you or your interests. Don’t you often wonder how and why

Ever tried to send out an ACT eMarketing campaign and had it fail with a Send error?  The typical reason is because one or more of the email addresses within the group that was sent to was either blank or malformed (example#example.com, example@examplecom).   There is a toolset that can help fix the emails in your database quickly without having to do a tedious one by one search.  The tool set contains  a spreadsheet that will find bad emails and also a plugin

Patricia Egen Consulting Acquires CRMAddons Product Suite from Northwoods Software. Press release date: June 30, 2015 Chattanooga, TN, and Nashua, NH, June 30, 2015 – Patricia Egen Consulting (PEC) today announced the acquisition of CRMAddons from Northwoods Software Corporation.  CRMAddons is a suite of automation tools compatible with the Act! Contact Manager, owned by Swiftpage Act! LLC. The CRMaddons suite includes Sales Automation Manager, Mail Merge and Web Prospect. Every

If you have an ACT! eMarketing account you know you can send out nice looking email blasts.  But, did you know you can also include attachments such as PDFs. You can upload, edit and store images and documents to use within your edited templates in the Media section.  Items to note are: Upload multiple images and documents at once Store up to 100 images in .jpg, .gif and .png formats Browse the free Stock image library for several provided images Edit images quickly and easily

Spring is in the air and it's time for some spring cleaning.  How often do your scrub your contact lists? How often do you check for duplicates and merge them? If you are like most people, not often enough. That's not surprising.  We all get caught up in our day to day work schedules so data cleansing is not high on the priority list.  But it should be.  Bad data costs money - in efficiency, lost revenue, wasted marketing expenditures, and a variety of other ways. And you