Avoid These 5 Common Pitfalls When Automating Your CRM, Sales, and Marketing Here at Patricia Egen Consulting (PEC), we not only provide you with the best in Act! CRM solutions, but we also equip you with the knowledge to maximize their utilization. Today, we'll highlight some frequent mistakes businesses make when embarking on automation for CRM, sales, and marketing. By arming yourself with this understanding, you can sidestep these pitfalls on your journey to streamlined business operations

Back in 2018 I blogged about warm calls. Reese, one of my long time customers, and now dear friend, called me recently to check in on us.  That's how he is.  You can always count on a fun call that lifts your spirits.  While we were chatting he said it's time for another one of the Reese's Southern Wisdom blog posts.  And since he is quite fond of talking about the power of making warm calls - not selling - just checking in - he felt now more than ever this is a vital and

If you’re new to Act! or are looking to add e-marketing to your Act! subscription, you might find navigating the charts and marketing materials for the new Growth Suite and Act! Marketing Automation a little confusing. As Act! business partners and consultants, it’s our job to help our clients make the best decision for their needs. Here is how I break it down... Do you just want to send out marketing email (newsletters, announcements, etc.), track clicks, opens and opt-outs all within Act

Business Process Automation, also called Workflow Automation, is more accessible now than it ever has been with most businesses using some SaaS (software as a service) or web-enabled software. Automating routine processes can make you more efficient, improve accountability and standardize your customer interactions. Where do you start? Practice Kaizen...start by making one small, impactful change. Determine one process you think is (1) time consuming, (2) time-sensitive, (3) requires

With v21, Act by Swiftpage released a new product called Act Marketing Automation (called AMA for short). Ok, cool. Now what? Here's why you care. Martech. Martech, what is that you say. It's the cool new buzz word for something we all want - a way to automate our marketing processes so we can go do what we do best - our business. It stands for Marketing Technology and it's basically anything you use to reach your customers - using technology. It could be as simple as an email marketing tool

Recently I posted a Youtube video about the integration of Act! and Quotewerks. I'm including a link to it below. After I sent out a Tweet about the video I got back quite a few interesting comments but one in particular inspired this blog post. This follower liked the video and said that the Act! and Quotewerks integration was a perfect Q2C or Quote to Cash software application. To be honest, I had never heard of that acronym so I went and, of course, Googled it. Don't you think Google needs

We're starting Quotewerks Tip of the Week blog posts and today's is about a trick a lot of people may not realize exists. Quotewerks has so much power it's easy to not know every single feature or nuance. A client wanted to be able to export Quotes to Excel so they could import them into their Accounting system. No problem. When in a quote, click on Tools - Export to Microsoft Excel. You can then pick which fields to pull into Excel. I chose them all just in case. Here's a couple of images of

It's hard to come up with fresh materials for social media. Every weekend when I plan out my tweets for the week, I've settled on having a general theme. It helps me gather material and puts a focus on things that come up spontaneously throughout the week. As I have said before, life in general is the best producer of ideas for posts. My social media theme this week in Nurture Marketing. What led me to this idea was actually reading another article about selling. The article talked about