If you’re new to Act! or are looking to add e-marketing to your Act! subscription, you might find navigating the charts and marketing materials for the new Growth Suite and Act! Marketing Automation a little confusing. As Act! business partners and consultants, it’s our job to help our clients make the best decision for their needs. Here is how I break it down...
Do you just want to send out marketing email (newsletters, announcements, etc.), track clicks, opens and opt-outs all within Act!? Do you send out 50K or fewer emails per month? If so, Growth Suite Professional should suit your needs.
Are you interested in going a little deeper with your marketing? Would you like to track your prospects and clients through the buying cycle, set up drip campaigns, send surveys and/ or capture customer data in web forms?
Do you also want to be able to schedule calls or other activities automatically based on changes in your database? Will you send out less than 100K emails per month? Do you need to be able to create templates from HTML (ie: if you work with a designer or marketing agency who creates your email content this may be something you need). Then you’ll want to go with Growth Suite Premier.
Do you send more than 100K emails per month? Do you want even more sophisticated features such as:
- A/B testing (sending the same e-mail with different subject lines to gauge response)
- Progressive Profiling - if you're not familiar with this term, you can learn more about it here . Ultimate support - North American-based support, guaranteed response time, web chat support, and more.
If your answer is yes to any of these, you need the Growth Suite Ultimate plan.
Pricing for these plans and a full list of features is available on the Act.com website. You can also attend weekly webinars to learn more about this world-class product suite and how it can take your business to the next level.
Act! is more than just an electronic Rolodex. Isn't it time to mine the data you’ve been collecting for years and start automating some of your redundant communications routines? If you're interested in an evaluation or personalized demo, email us at