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Spring is in the air and it's time for some spring cleaning. How often do your scrub your contact lists? How often do you check for duplicates and merge them? If you are like most people, not often enough.
That's not surprising. We all get caught up in our day to day work schedules so data cleansing is not high on the priority list. But it should be. Bad data costs money - in efficiency, lost revenue, wasted marketing expenditures, and a variety of other ways.
And you