I love Sage ACT's eMarketing feature.  It is a plugin that allows me to use the Swiftpage email blast and survey service. I can send out mass emails and ensure that none get delivered to people who have opted out of my emails AND (this is the good part) know that they have indeed received, opened, and clicked on links in my emails. The best part is the data gets written back to my ACT database and I now have information that I can search and act upon. In a previous life I used Constant

When thinking about the right CRM ask the 5 "w's" questions: Where are you going to use it, Why are you using it, When will you use it, What will you write about and Who is your audience. 1. Where - if you are selling GPS equipment to combine owners and you are outstanding in their field (and I don't mean good at what you do, I mean standing in the middle of a corn field), internet connections are probably not available and small devices not an option.   unless.... 2. When - if you

Everyone we talk to recently is still lamenting about how bad the economy is and how hard they are struggling to get in new business.  We are in the same boat.  So, it is important to us to do everything we can to get in new leads and quickly react to them.  In addition, we and our clients are looking for ways to drive more people to our website.  It would be great to have a way to leverage both needs. Recently I attended a conference listening to awesome people with amazing

Last week, I had a great lunch with a friend here in town who owns a marketing firm that has a particular emphasis on social media.  One of the things we discussed is the changing face of marketing.   What is also changing is the role of sales and salespeople. That gave me the idea for the article today. I’m going to start it off with this chicken and egg question – which came first – marketing or sales.  Talk to a Salesperson and they will tell you it was them