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CRM. What is it? First off, it's an acronym - Customer Relationship Management. But far beyond that it is a methodology and set of business tools and practices to know your customer. It helps answer the important questions. Do they need anything? Are they happy with what is going on with your services or products? Have you reached out to them recently?
Without a CRM process or tool, you are dependent upon people keeping track of things individually which is ok, but it