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While working with a client recently I described the basic underlying strategy for a CRM (customer relationship management) process. He had chatted with several different companies and he remarked that he got paragraph after paragraph of descriptions. However, he said mine was the simplest and one that he felt he could repeat to his sales staff.
These were powerful words to me and reinforced what I have felt is a really simple message. Set up a process, implement it, do it every day,