By
This week I had an interesting conversation with a client. They know we, as a business, are active on social media and are seeing benefits. My customer has been dabbling in the space for a while but is finding it too hard to keep up with the effort and is considering allowing their employees to also participate in helping with social media. They asked me what is the right approach to take and after our discussion I realized it would make a good blog article.
Social media and the